BetKing is a prominent betting brand in Nigeria, and I played a significant role in collaborating with a talented team on this project. The brand sought to offer a fresh perspective and messaging to consumers as the football season approached. The team developed a compelling copy to promote the core idea, which centered around the theme "A new season is upon us." We worked on a comprehensive campaign that spanned digital platforms, out-of-home advertising, branding initiatives, and various other channels.