About Me
With over 10 years of experience as an Art Director in Fintech, Edtech, and E-commerce, I specialise in blending creativity with strategy to create impactful design solutions. From childhood, creativity shaped my world, watching my dad craft toy cars from product packs and being inspired by vibrant billboards. Today, I channel that passion into digital art, celebrating everyday life with vibrant colours. My work reflects the strength, beauty, and emotions of femininity, exploring the richness of womanhood and human resilience.
EXPERIENCE
Art Director
Moniepoint (Fintech)
I worked extensively on marketing campaigns, from ideation to execution. This included developing new visual identities and brand guidelines for new products, as well as brainstorming with the team on how best to market them. I also provided creative direction to junior designers and video/motion teams, which helped improve the overall design quality. Through these projects, I’ve been able to create compelling designs that effectively communicated the brand’s message and engaged consumers, driving results.
Design Lead
uLesson / Miva Open University (Edtech)
I collaborated with a fantastic marketing team. I was responsible for developing and maintaining the brand’s identity, overseeing creative projects across various platforms, including social media, websites, print, and other branding channels. Our efforts helped the brand become the fastest-growing EdTech company in Africa. Seeing the brand’s growth and success was incredibly fulfilling.
Design Lead
Jumia (E-commerce)
I managed a talented team of six designers, overseeing their work and offering constructive feedback to elevate the overall quality of our projects. This involved sharing creative ideas, guiding the team through brainstorming sessions, and ensuring that our designs met high standards. I also took the lead on major campaigns that directly contributed to increased sales and improved click-through rates. Working with such a brilliant team was rewarding.
Freelance
Design Expert
LSF | PR (Marketing Agency)
I directed creatives and visual strategies for brands like Nigeria Bottling Company, Siemens, Philips, Glenfiddich, etc.
Freelance
Design Expert
Rele Art Gallery
Responsible for exhibition materials, brochures, and booth designs. Provided art directions, created inspiring designs, UI workflows, and prototypes for webpages. Collaborated closely with curators and artists.
Junior Designer
Vee Global (AD Agency)
I had the privilege of leading creative projects for three significant accounts, The Nigeria Stock Exchange, Orange Drugs, and Keystone Bank. My role involved managing all social media assets, creating engaging ads for special holidays, and handling general branding across both digital and print media.
Education
Degree in Graphic Design
Yaba College of Technology
In my higher education, I focused on graphic design, immersing myself in the foundational aspects of design elements and benefiting greatly from interactions with creative minds. Taking charge of a group design project for my cohort stands out as an accomplishment that still fills me with pride today.
Degree in Art
Yaba College of Technology
I pursued a comprehensive education in General Art, covering a diverse range of creative disciplines such as painting, ceramics, graphic design, textiles, fashion, and sculpture. It was a captivating journey where I had the opportunity to meet incredibly talented and imaginative individuals.